Learning how to optimize your website for SEO is essential, as your site’s success depends on the same! Good SEO helps you attract more website traffic giving you more opportunities for converting potential customers.
As a leading eCommerce website development company Singapore we have listed out a few steps that will help to optimize your website for SEO;
- Analyze all of your website data
A single piece of data might not look helpful to you, but when you collect lots of data, you start to notice patterns. When a few people visit your website and do not click on the CTA, there is a problem. And when a large percentage of visitors ignore your CTA, you might need to make changes to your website.
You can use User Behaviour reports and Google Search Console Traffic data to help you understand user behaviour and track key metrics -number of sessions, number of unique sessions, and bounce rate, respectively.
- Conduct thorough keyword research
SEO practices and strategies have changed drastically over the years, and today the focus related to SEO is not simply stuffing keywords everywhere within the content. It is about placing keywords naturally and focussing on their intent and what the keyword wants to convey to the readers via the content.
- Publish Lengthy and Quality Content
A typical blog post to achieve SEO optimization should be approximately 1600 words. It is important to search your core keyword and view the top 10 results before you decide on the length of your article.
A golden rule to remember is that top contributors to search engine rankings are the ones who have quality content and content that’s authentic.
Quality content tailored to your target audience boosts website traffic, ultimately increasing your website’s authority and relevance.
To make a strong impression, it is essential to repeat keyword phrases across the webpage. You can strategically link important information on your company’s and other important websites.
- Optimize for on-page and off-page SEO
A great strategy for search engine optimization singapore is to optimize both On-page and Off-Page SEO content.
Using On-page SEO, you can optimize your website when your focus is to build specific pages, and elements like headlines, sub-headlines, URL slugs, and meta tags fall into this category.
Off-page SEO uses different strategies and ways to optimize your website through external means. Activities like guest blogging, social media activities, influencer marketing and brand mentions follow in this category, and they improve your website’s performance.
Inserting links, too, has a significant impact on SEO website optimization services. When searching for backlinks, focus on links from well-known publications.
- Make Your Website Mobile-friendly
This is a crucial aspect. Today, almost everyone accesses the website via mobiles, and you want your website to reach out to your target mobile phone audience. Google has even launched the mobile-first index that helps your website rank better if it focuses on mobile friendliness.
A responsive design is the simplest solution for making your website mobile friendly.
As an ecommerce website development company Singapore we focus on optimizing both ecommerce and non-ecommerce websites for mobile-friendliness as it helps gain more website traffic and also quality website traffic.
- Test your site speed
Testing your website speed is another important way of optimizing your website for SEO. When you test your website’s speed, you can understand the areas that require more improvement and work. You can choose from the several tests available online when checking your website speed. The Google Core Web Vitals is a popular choice and one of the most critical sites for testing website speed.
- Give your audience what they want and expect
You must connect with your audience using SEO strategies and give them what they want, which is understanding their needs and requirements and offering effective solutions that get them interested in your business and makes them come to you!
You can do so with the help of long, in-depth blog posts on topics related to your business and offering the readers an incentive – it can be anything, an email newsletter sign-up, a link to your website, etc. You secure customers by meeting your audience’s expectations and helping them discover what they want.
- Get quality backlinks
Backlinks are the primary factor that helps your websites rank better. When high-quality sites link to your website, Google interprets this link as a signal of your website’s credibility. As your website builds a solid backlink profile, your pages automatically climb up the ranks.
It is important to note that you don’t see the results quickly, so working hard to build quality content, attract backlinks and establish great credibility with Google is essential.
Search Engine Optimization Singapore
If you are wondering how to optimize your website for SEO to improve its performance, we are here to help you!
We are a leading SEO and social media agency in singapore that help you optimize your entire digital presence via various SEO and social media strategies. Our website development services assist you in gaining an overall elevated digital presence, as the website is your company’s identity in the digital world.
Get in touch with us now to know more.