Image SEO: The Best Ways To Optimize Your Images For Search Engines

Ways To Optimize Your Images For Search Engines

Visual search has become a significant aspect of search engines in 2022. Modern-day content creators know the power of images and how it adds life to their content. On discussing image SEO with your hired SEO consultant from Singapore, you’ll realize that images also need optimization based on various factors. But firstly:


Is Image SEO Necessary?

People can relate to your content more when images are included. After all, as the saying goes, “a picture is worth a thousand words.” Hence, traffic coming to your site might have less dwell time without the assistance from a professional SEO expert in Singapore.


Image SEO optimization can be advantageous to you in many ways, such as:

  • Improving the page loading speed.
  • The webpage will get a higher ranking on the SERP.
  • Lower bandwidth use with small images.
  • Optimized images need less storage on the server.

How Do Images Help SEO?

Image optimization is all about making images more relevant to the context of the brand or content. SEO specialists from Singapore will use images to make yours better than the websites of close competitors to the brand.

As a lot of people are opting to search via images online for better understanding, learning about the best practices for optimizing the images may help you a long way. Here are the best ways to improve SEO on your images:


1. Choose the right file name

Professional SEO consultants in Singapore will begin with developing a relevant image title. It can be the keyword related to the content, for which the particular page can acquire a higher rank on SERP. Or, it can be a trending phrase associated with potential customers. This way, you can get more exposure on the search engine.


2. Use SEO-Friendly “Alt Text”

An alt text is basically a set of words that will appear instead of the image when either the image is loading or if it fails to load. It will indicate what the image is about to the search engine.


Alt-text plays two critical roles:

  • It helps the search engine crawlers to index the website more effectively.
  • Improves user experience.

SEO experts in Singapore can use alt text to describe the images even to the visually impaired people. Using screen readers, on-screen audio can let people with visual impairments know about the image and related information.


3. Don’t Skip the Image Caption

When your website is visually heavy, captions are necessary to help the readers understand the context of the image.


4. Add Image Structured Data

SEO specialists from Singapore will emphasize on including structured data in the images. This is because search engines can include your images in the rich results if you add structured data to the page. Structured can include:

  • Product
  • Video
  • Content

Hence, this will help in achieving a fleshed-out listing for the images you use for your site.


5. Create URL Structure

Creating a user-friendly URL structure will aid in getting higher ranks in the image search process. SEO consultants from Singapore can reflect the nature of the website and lead interested viewers to a particular image using these URLs.


6. Define the Dimensions

SEO experts from Singapore will always indicate the dimensions of the image and compress them appropriately for the right application.


7. Place Images near Relevant Text

A big distance between the related text and image will confuse the readers. Thus, it would be better to place the images near the relevant text to keep their focus seamlessly flowing throughout the content.


8. XML Image Sitemaps

Google prefers the addition of images to the existing sitemap or the creation of a separate sitemap only for the images.


Do you need more tips on how to optimize the images for your SEO strategy? Get more insight from Aii Develop SEO experts!