How To Do Search Engine Marketing The Right Way?

SEM Search Engine Marketing Singapore

Are you running a business and wish to get ranked at the top position on the search engine results page? Well, you have got the right way to do this and it is with SEM  i.e. Search Engine Marketing.


Surely, you will be asked to pay, but the results you will fetch after running a successful SEM campaign will stun you!


Though your business can rank organically, until then, SEM would be a true companion that will help you get at the top of the search results.


How? Let us dive into it.


What is SEM?

SEM is the method of business marketing through paid advertisements that are displayed on the SERPs. In other terms, SEM is paid search marketing in which businesses pay Google to display their advertisements in the search results.


This is the ever best technique with which advertisers can put their ads in front of the targeted customers who will buy at the accurate time they wish to make a purchase. Until now, no other advertising technique could do this and that is why SEM has become the most powerful tool to grow businesses.


How SEM Benefits Your Business?

As mentioned earlier, you pay to display ads at the top of the SERP. However, these ads are placed above the organic results and are highlighted in a different way that let the users know that these ads are paid.


The technique offers a plethora of benefits for your business and they are –

  • Your ads will rank immediately and you will fetch quick results
  • ROI measurement is easy
  • Easy to set up and use
  • Simple to track what works and what does not
  • Around 65% of customers click on a paid ad when they are ready to buy
  • You will be guaranteed to receive at least some traffic
  • SEM when clubbed with organic efforts, your business will get extra brand exposure since your business can be listed and shown on twice on one SERP
  • With the Google AdWords tool, you can easily set your targeted audience


Best SEM Marketing Platforms

While deciding or implementing your SEM plan, the foremost thing you must do is to choose an SEM platform that will be a perfect match with your business goals. However, you can choose any one of the leading platforms.


It will be advisable to do quick research and find out what makes the platform distinctive and then decide if it fits your business model or not.


Some of the best SEM Marketing Platforms are-

  • Google Adwords
  • Bing Ads
  • Yahoo! Gemini
  • IgnitionOne
  • WordStream
  • Aquisio
  • Criteo
  • SEMrush

Choose any one of them and see growing your business in a short time period!


Best SEM Tools in 2020

Here are the top 10 SEM Tools in 2020-

  • KeywordSpy
  • PPC Web Spy
  • SEMrush
  • SpyFu
  • iSpionage
  • Ad Text Generator
  • Soovle
  • AdWords Bid Tool
  • Negative Keyword
  • Google Traffic Estimator


Mistakes to Avoid

SEM is undoubtedly an amazing technique to enhance your business with which you can get instant results and strong business exposure.


But there are a few mistakes that you must avoid that may cost you big while creating an SEM campaign! They are-


  • Advertising To All
  • Not implementing the right keyword match type
  • Not utilizing branded keywords
  • Not utilizing negative keywords
  • No geographic targeting
  • No Ad-copy optimization
  • Making use of generic landing page
  • Not considering the value of the customers
  • No bid optimization

SEM is truly very simple that it is quite easy to get different ways to do it right.  However, if you do not have any experience of how paid search works,  always consider approaching a leading SEM agency in Singapore that will give you a perfect direction to run your business with SEM campaigns.



The paid search space is quite incredible since it embraces and offers apt knowledge before entering into new domains. SEM, if done in the right way, will reap amazing benefits for your business.


If your goal is to rank at the top of the search engine results page then SEM would be the perfect partner.


You can see your ads get displayed in front of the most relevant audience that is eager to buy at the moment.